Concert – Together for Israel is a public benefit company which aims both to strengthen the State of Israel’s public image and fight against delegitimization, new anti-Semitism and the BDS campaign. Concert supports and fosters cooperation amongst the network of pro-Israel organizations in Israel and abroad. Concert empowers a variety of public diplomacy initiatives. This includes delegations to Israel, media and campaigns, research and information and program content.

Concert is lead by a volunteer board of directors.

Concert has a joint venture agreement with the State of Israel and the Ministry of Strategic Affairs and Public Diplomacy.

Concert began its activities in 2018.


Micha Lakin Avni, Chairman of Concert – Together for Israel, Founder and Chairman of Peninsula

Micha Lakin Avni holds a law degree from the Hebrew University of Jerusalem and an MBA from the Kellogg School of Business at Northwestern University and the Recanati School of Business Administration at Tel Aviv University.  Micha is the founder and CEO of the Peninsula Group, a public benefit company that offers credit solutions to small and medium businesses in Israel. In the past, Micha was a General Partner in the Jerusalem Global Ventures fund, as well as an attorney at Yigan Arnon & Co., a leading law firm.

Micha was listed among The Marker’s 100 Most Influential People in 2015, 2016, and 2018. After his father was murdered by Palestinian terrorists in October 2015, Micha began to work untiringly to found a movement that would eliminate incitement on social media. He is a human rights activist, and lives with his wife and four children in Tel Aviv.

Ayelet Shiloh Tamir, CEO

Born and raised in Jerusalem, Ayelet holds an LLB degree from the Hebrew University of Jerusalem. She worked as an attorney in the private sector before joining the professional Jewish world. In the last twenty years, Ayelet has held senior positions in the Jewish world, including Deputy Director of the Jewish agency, Deputy Director General of the Israel Museum, and Director General of Masa Israel Journey.

Sagi Balasha, Founder and Treasurer  

Sagi Balasha is CEO of the Ogen Group, comprised of five non-profit organizations dedicated to increasing access to affordable credit and financial empowerment in Israel. Sagi has initiated and oversees the expansion of Ogen from its forerunner, the Israel Free Loan Association (IFLA). Ogen has provided NIS 1.3 billion in affordable credit to tens of thousands of small businesses and households, and is in the process of establishing Israel’s first non-profit social bank. From 2011-2015 Sagi served as CEO of the Israeli-American Council, growing the organization into a prominent national operation across the United States. On his return to Israel, Sagi co-founded and served as CEO of Concert – Together for Israel, which works to combat BDS and delegitimization efforts against the State of Israel. Having stepped away from the CEO role, Sagi remains the treasurer of Concert. From 2006-2011 Sagi served as VP of Finance and Development at Beit Hatfutsot – The Museum of the Jewish People, devising and leading a large-scale institutional overhaul and financial recovery plan. Sagi began his career in the budget department of Ministry of Finance in Israel, where he oversaw key sections of the government budget and was involved in significant structural changes and reforms.

Navah Edelstein, Program Director

Navah earned a BA in sociology and liberal arts from the Hebrew University, an MA in organizational development from Bar-Ilan University, and trained in group facilitation at Gishot Group. Navah has over ten years of experience managing projects, external relations, and public diplomacy.

Navah worked as coordinator at the Division for Advancement and External Relations at the Hebrew University, and in customer management for corporate events and productions at Innovision. She also headed the Department for Foreign Relations at the National Union of Israeli Students, served as a representative of Israel in the European Student Union , and was a member of the World Union of Jewish Students.

Navah completed the leadership program at StandWithUs, and served as an emissary for the Jewish Agency in summer camps in the US.

Navah joined Concert in early 2019, managing projects and cooperation with the community of pro-Israel organizations.


Laura Yair, Operations Coordinator

Laura began working in public diplomacy during her military service in the External Relations Unit of the Strategy Brigade, and worked with foreign units and international peacekeeping forces.

Laura has a B.A. in communications from IDC Herzliya. During her studies, she volunteered with other students at the Media in Conflicts Seminar, which organizes seminars that bring delegations of foreign journalists specializing in conflict coverage in Israel for the purpose of providing more balanced media coverage.

Laura has experience in organizing projects that bring delegations of donors, investors, entrepreneurs, and public figures to Israel. She also played a significant role in a project that brought thousands of Christian students, future influencers, to get to know the State of Israel.