Our Vision

Strengthen efforts to create a positive perception of the State of Israel in the international arena.

Our Mission

Enhance the image of Israel in the global arena and combat hate speech and incitement against the State of Israel worldwide, by providing Knowledge, funding, and creating a partnership platform that empowers and promotes the work of the pro-Israel community.

Our Values

Wide Tent


Concert – Together for Israel is a public benefit company. The fundamental goals of Concert are to enhance the image of Israel in the global arena and combat delegitimization and new antisemitism worldwide, using tools of public diplomacy. Concert provides funding to like-minded groups that promote programs consistent with the objectives of Concert. Concert supports and fosters cooperation within the network of pro-Israel organizations in Israel and abroad, using a range of tools, such as mapping, planning, and research; organizing delegations of thought leaders to Israel; facilitating social media engagement and campaigns; empowering initiatives of organizations in the pro-Israel network; building professional capabilities and advancing innovative and creative endeavors that promote a positive perception of Israel and combat hate and incitement against the State of Israel.

Concert is led by a volunteer board of directors.

Concert’s activity and funding are based on a partnership between philanthropists, organizations and a joint venture agreement with the State of Israel and the Ministry of Strategic Affairs.

Concert began its activities in 2018.


Micha Lakin Avni, Chairman of the Board

Micha is the founder and CEO of the Peninsula Group, a public benefit company that offers credit solutions to small and medium-size businesses in Israel. In the past, Micha was a general partner in the Jerusalem Global Ventures fund, as well as an attorney at Yigal Arnon & Co., a leading law firm.

Micha was listed among The Marker’s 100 Most Influential People in 2015, 2016, and 2018. After his father was murdered by Palestinian terrorists in October 2015, Micha began to work untiringly to found a movement to eliminate incitement on social media. He is a human rights activist, and lives with his wife and four children in Tel Aviv.

Micha holds a law degree from the Hebrew University of Jerusalem and an MBA from the Kellogg School of Business at Northwestern University and the Recanati School of Business Administration at Tel Aviv University. 

Ayelet Shiloh Tamir, CEO


Born and raised in Jerusalem. Ayelet worked as an attorney in the private sector before joining the professional Jewish world.

Ayelet was the CEO of Masa Israel Journey for six years, during her time at MASA she built MASA as a leader in immersive international experiences in Israel for young adults (18-30), creating a diverse portfolio of programs, including the introduction for the first time in Israel of internship programs and growing the number of MASA participants from 5,000 to over 10,000 annually.

Ayelet also served as the COO of the Jewish Agency where she was responsible for all of the organization’s operations in Israel and worldwide in the fields of Aliya, Israel education and empowering Israeli society.

Ayelet holds an LLB degree from the Hebrew University of Jerusalem.

Sagi Balasha, Founder and Treasurer  

Sagi Balasha is CEO of the Ogen Group, comprised of five non-profit organizations dedicated to increasing access to affordable credit and financial empowerment in Israel. Sagi has initiated and oversees the expansion of Ogen from its forerunner, the Israel Free Loan Association (IFLA). Ogen has provided NIS 1.3 billion in affordable credit to tens of thousands of small businesses and households, and is in the process of establishing the first non-profit social bank in Israel. Sagi began his career in the budget department of the Ministry of Finance in Israel, where he oversaw key sections of the government budget and was involved in significant structural changes and reforms. Between 2006 and 2011, Sagi served as VP of Finance and Development at Beit Hatfutsot – The Museum of the Jewish People, devising and leading a large-scale institutional overhaul and financial recovery plan. Between 2011 and 2015, Sagi served as CEO of the Israeli-American Council, growing the organization into a prominent national operation across the United States. On his return to Israel, Sagi co-founded and served as CEO of Concert – Together for Israel, which works to combat BDS and delegitimization efforts against the State of Israel. After stepping away from the role of CEO, Sagi remains the treasurer of Concert.

Navah Edelstein, Vice President


Navah was born in Jerusalem and grew up in Miami, before her family returned to Israel in her teens.

Navah has over ten years of experience managing projects, external relations, and public diplomacy.

She worked as coordinator at the Division for Advancement and External Relations at the Hebrew University, and in customer management for corporate events and productions at Innovision. She also headed the Department for Foreign Relations at the National Union of Israeli Students, served as a representative of Israel in the European Student Union, and was a member of the World Union of Jewish Students.

Navah completed the leadership program at StandWithUs, and served as an emissary for the Jewish Agency in summer camps in the US.

She joined Concert in 2019, managing projects and cooperation with the community of pro-Israel organizations.

Navah earned a BA in sociology and liberal arts from the Hebrew University, an MA in organizational development from Bar-Ilan University, and trained in group facilitation at Gishot Group.